CUSTOMERS of the North-East’s largest motor group will be rolling on a new brand of tyres now that the company has signed a major deal with Michelin.  

Benfield Contract Motoring, the contract hire and leasing division of Benfield,  will started converting its fleet from mid-range tyres to Michelin tyres. General Manager Carl Moffett, who initiated the change, said he expects to see significantly improved mileage as a result of the swap.

He said: “Our ethos is to provide quality of service and flexibility to our customers, which means keeping cars on the road instead of in the workshop getting their tyres changed.

“Traditionally the company has opted for mid-range tyres as they are cheaper initially, however after working with Michelin over the past year we have identified whole life savings due to the longevity of its tyres.

“Introducing a Michelin policy across our fleet means we will we be replacing fewer tyres because of their improved wear capabilities, and we will also be providing a better service to our customers.”

Part of the Benfield Motor Group the contract hire and leasing division operates across the UK, supplying an extensive range of vehicle makes and models and has doubled its fleet size over the last 3 years.

Andrew Guile, Michelin’s key account manager, said: “We’ve worked closely with Carl during the past year to help develop a tyre policy which not only benefits the company but also its customers. Moving to a premium tyre contract means Benfield’s contract hire and leasing customers can expect lower fuel bills, fewer tyre failures and better mileage, all provided by Benfield’s friendly staff.”