A new advert from the Government will be shown across UK TV channels from today (Tuesday, December 27) as part of the 'It All Adds Up' initiative.

The campaign was launched earlier this month to raise awareness of “straightforward” measures people can take to cut their bills over the colder months.

The 30-second advert will air on ITV, Channel 4, Channel 5, Sky and other television channels.

It tells the public: “This is a 30-second ad. That’s not long, but it is long enough to do something that could save you money on your energy bills.”

Business and energy minister Lord Callanan said: “The Government’s It All Adds Up energy saving campaign is already getting important information out to millions of households across the country, showing them simple, low and no-cost tips to cut their energy use and bills this winter.

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“Simple steps can make a big difference to cutting bills, while keeping homes warm and safe, and by launching this new TV advert, even more people will be aware and the savings will keep adding up for UK households.”

Rocio Concha, the Which? director of policy and advocacy, called the campaign a “step in the right direction”, but warned that every home is different when it comes to energy use and efficiency.

They said: “As well as offering these quick solutions, with energy bills expected to remain high for some time, the government should do more to help people improve their home’s long-term energy efficiency by supporting consumers who may struggle with the cost of measures such as insulation which can make a big difference to household bills.”