TOURISM businesses are being invited to see how their business could benefit from a new campaign to market the Yorkshire Dales overseas.

The government’s tourism agency, VisitEngland, is funding nine National Park authorities, including the Yorkshire Dales, to develop new and easily-bookable ‘immersive visitor experiences’ to attract foreign tourists, with Germany and Australia identified as the key target markets.

Two free workshops on The English National Park Experience Collection are being held at the Devonshire Arms Hotel, Bolton Abbey Estate, on Thursday, April 26 at 10am and at the Yorkshire Dales National Park Authority offices in Bainbridge on Thursday, May 3 at 1.15pm.

The events are open to people who offer accommodation, attractions, experiences or activities in the Yorkshire Dales National Park, as well as to those who want to collaborate to showcase the park’s landscape, history and culture to visitors from overseas.

Each session will cover the context to the programme, provide some examples of the experiences being developed and the actions required to reach a global audience.

Susan Briggs, of the Tourism Network, will lead the events. She said: “This is a great opportunity for local businesses in and around the park. Together we can develop world-class bookable tourism products, targeted at the right international customers and through the right channels."

To sign up for either workshop book online at www.dalestourism.com.