A NORTH-EAST business helping companies spread word of their services has hailed its success.

Intrepid Media, based in Hartlepool, delivers offers and promotions through the doors of thousands of homes.

Sharon Powell, director, says its work is being supported by residents who are opting to back local companies at an increasing rate.

She said the national average for responses to direct mail is about 2.6 per cent, with homeowners in Hartlepool supporting firms at double that rate.

She said: “We appreciate not everyone likes leaflets through their doors but it is really tough for local companies at the moment and they need to look at ways to market themselves.

“Leafleting is a massive boost for any business, not only does it raise the awareness, it also allows you to put forward special offers forward to catch the eye.”

Intrepid Media, which has been running for nearly five years, delivers about 10,000 leaflets in up to ten days, promoting various companies including window cleaners, plumbers and restaurants.

She added: “If you put out 10,000 leaflets and you are getting a response of up to four per cent that’s 400 sales or new customers.

“The people of Hartlepool are great because if they spot a service they're interested in, they are more likely to use a local company and keep business in the town.”